Strategic Brand Management: Building, Measuring, and Managing Brand Equity

4.32 avg rating
( 19 ratings by GoodReads )
 
9780131216112: Strategic Brand Management: Building, Measuring, and Managing Brand Equity

For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.

"synopsis" may belong to another edition of this title.

Product Description:

Strategic Brand Management: International Edition, 3/e Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. Brand You, 2/e

From the Back Cover:

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 168.73
US$ 60.71

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Keller, Kevin Lane
Published by Prentice Hall College Div (2003)
ISBN 10: 0131216112 ISBN 13: 9780131216112
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 2003. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0131216112

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.71
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Keller, Kevin Lane
Published by Prentice Hall College Div (2003)
ISBN 10: 0131216112 ISBN 13: 9780131216112
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131216112

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 68.12
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds