For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
"synopsis" may belong to another edition of this title.
Review:
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
"About this title" may belong to another edition of this title.
Top Search Results from the AbeBooks Marketplace
1. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: International Edition
Published by
Pearson
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Quantity Available: 2
Seller:
Rating
Book Description Pearson. Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Seller Inventory # Z1-W-025-01543
Buy Used
US$ 41.38
Convert currency
2. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: International Edition
Published by
Pearson
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Quantity Available: 1
Seller:
Rating
Book Description Pearson. Condition: Acceptable. Used - Acceptable. Ex-library with wear and barcode page may have been removed. Seller Inventory # Z1-W-025-01542
Buy Used
US$ 41.38
Convert currency
3. Strategy and Tactics of Pricing
Published by
Pearson Academic
(2001)
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Quantity Available: 1
Seller:
Rating
Book Description Pearson Academic, 2001. Condition: Very Good. 3rd International edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP63257203
Buy Used
US$ 44.32
Convert currency
4. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: International Edition
Published by
Pearson
(2003)
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Softcover
Quantity Available: 1
Seller:
Rating
Book Description Pearson, 2003. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780131227538. Seller Inventory # 7390308
Buy Used
US$ 42.88
Convert currency
5. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Published by
Pearson
(2003)
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Paperback
Quantity Available: 1
Seller:
Rating
Book Description Pearson, 2003. Paperback. Condition: Used; Good. Simply Brit: We have dispatched from our UK warehouse books of good condition to over 1 million satisfied customers worldwide. We are committed to providing you with a reliable and efficient service at all times. Seller Inventory # 1397188
Buy Used
US$ 45.43
Convert currency
6. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: Third Edition
Published by
Prentice Hall
(2002)
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Tapa Blanda
Quantity Available: 1
Seller:
Rating
Book Description Prentice Hall, 2002. Tapa Blanda. Condition: Muy bien. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. 'The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!' - Guy Kawasaki, CEO, Garage Technology Ventures 'For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals.' - Eric G. Mitchell, President, The Professional Pricing Society 'Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University 'An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make.' - Dan Nimer, President, DNA Group. Seller Inventory # 101277
Buy Used
US$ 24.57
Convert currency