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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: International Edition - Softcover
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
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Review:
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2003
- ISBN 10 013122753X
- ISBN 13 9780131227538
- BindingPaperback
- Edition number3
- Number of pages398
- Rating
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The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making (Pie)
Published by
Pearson, 2003
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Softcover
Quantity: 1 available
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0013122753X-G
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: Third Edition
Published by
Prentice Hall, 2002
ISBN 10: 013122753X
ISBN 13: 9780131227538
Used
Tapa Blanda
Quantity: 1 available
Seller: Libros Tobal, Ajalvir, MADRI, Spain
Tapa Blanda. Condition: Bien. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. 'The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!' - Guy Kawasaki, CEO, Garage Technology Ventures 'For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals.' - Eric G. Mitchell, President, The Professional Pricing Society 'Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University 'An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make.' - Dan Nimer, President, DNA Group. Libro. Seller Inventory # 101277