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Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
"synopsis" may belong to another edition of this title.
From the Back Cover
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2003
- ISBN 10 0131230301
- ISBN 13 9780131230309
- BindingPaperback
- LanguageEnglish
- Number of pages704
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Strategic Marketing Problems: Cases and Comments: International Edition
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-253
Quantity: 1 available
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Strategic Marketing Problems: Cases and Comments: International Edition
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-420
Quantity: 1 available
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Strategic Marketing Problems: Cases and Comments: International Edition
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Traces of creases on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-949-912
Quantity: 1 available
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Strategic Marketing Problems: Cases and comments
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
paperback. Condition: Gut. Seiten; 9780131230309.3 Gewicht in Gramm: 3. Seller Inventory # 696845
Quantity: 1 available