Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition - Softcover

Burns, Alvin C; Bush, Ronald F.

  • 3.68 out of 5 stars
    19 ratings by Goodreads
 
9780131354210: Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition

Synopsis

For undergraduate Marketing Research courses.

Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. 

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780132059589: Basic Marketing Research: Using Microsoft Excel Data Analysis

Featured Edition

ISBN 10:  0132059584 ISBN 13:  9780132059589
Publisher: Pearson College Div, 2007
Softcover