The Competitive Advantage of Common Sense: Using the Power You Already Have (Financial Times (Prentice Hall))

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9780131411432: The Competitive Advantage of Common Sense: Using the Power You Already Have (Financial Times (Prentice Hall))

Author identifies seven 'common sense' principles for becoming dramatically more effective. He shows how those sometimes surprising solutions flow naturally from simple common sense.

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From the Back Cover:

Smart businesspeople do dumb things. Why? They forget to apply the same common sense that works for them when they're not at work. In The Competitive Advantage of Common Sense, leading project management consultant Fergus O'Connell identifies seven "common sense" principles for becoming dramatically more effective on any project, and in any business environment.

As O'Connell points out, even the most difficult business problems often have simple causes—and equally uncomplicated solutions. O'Connell shows how those sometimes surprising solutions flow naturally from pure common sense. From project estimating to working with technical specialists, improving meetings to reducing interruptions, he presents simple ideas simply—and shows simple ways to apply them.

Life doesn't have to be so complicated—and neither does business. Taken together, these "simple" ideas give you a powerful arsenal for overcoming virtually any challenge!

  • It's management, not rocket science!
  • Shockingly simple ways to solve even the most difficult business problems
  • Techniques you can start applying in the next five minutes
  • From budgeting to supervision: easy ideas that really work
  • Why things don't get done—and what to do about it
  • The key causes of project failure are far easier to fix than you thought
  • Simple risk management that works
  • The unexpected is inevitable-but you can prepare for it
  • Things either are or they aren't...
  • How to tell reality from fantasy and act accordingly

7 easy, common-sense principles for supercharging your management effectiveness!

Raves for The Competitive Advantage of Common Sense!

" As I read it, I heard a loud voice screaming, 'Stop making everything so complicated! There is a simpler way to live life and accomplish work. Learn it or keep suffering.' Fergus O'Connell brilliantly describes seven practices that enable us to escape the everyday complexity traps that ensnare us... Self quizzes, examples, and applications make each important idea extremely easy to understand and use. A succinct, imaginative, and practical 'survival manual.' Perfect for our times."

—Eric G. Stephan, Marriott School of Management, BYU, and author of Powerful Leadership

" ...has the potential to change how you approach many situations in everyday life and in business, and accomplish more with less frustration. O'Connell's observations of how to apply project management techniques to everyday life are right on target, and the book is written in a non-academic, conversational style."

—John Brackett, Professor of Computer Systems Engineering, Boston University

" ...clearly illustrates the value of simplicity, focus, and enthusiasm—behaviors necessary to survive and thrive as a leader in our complex and uncertain environment. I find the book especially timely for leaders transitioning to higher levels in their organizations as a sort of checklist for how to get things done."

—Randall P. White, Ph.D., Principal, Executive Development Group, and Adjunct Professor, Fuqua School of Business, Duke University

" Brilliantly simple—so much so that I may start coming in to work again to get things done."

—Richard Donkin, author of Blood, Sweat and Tears: The Evolution of Work, and recruitment/employment columnist for The Financial Times

About the Author:

Fergus O'Connell is the founder of ETP, one of the world's leading program andproject management companies. He has taught project management in Europe, North America, SouthAmerica and the Far East and has written on the subject for The Wall Street Journal. Prior tofounding ETP, he served in IT, development, and management roles with several global companies,including CPT, ICL, and Retix.

O'Connell's books include How To Run Successful Projects: The Silver Bullet, Third Edition; How ToRun Successful High-Tech Project-Based Organizations; How To Run Successful Projects In Web-Time(Financial Times Prentice Hall); and Call The Swallow, which was short listed for the 2002 KerryIngredients Irish Fiction Prize.

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