Basic Marketing Research : Using Microsoft Excel Data Analysis - Softcover

Alvin C. Burns

3.68 out of 5 stars

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9780131452268: Basic Marketing Research : Using Microsoft Excel Data Analysis

Softcover

ISBN 10: 0131452266 ISBN 13: 9780131452268

Publisher: Prentice Hall College Div, 2005

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This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst) designed specifically to use the power of Excel for marketing research applications, a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.

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PublisherPrentice Hall College Div
Publication date2005
ISBN 10 0131452266
ISBN 13 9780131452268
BindingPaperback
LanguageEnglish
Number of pages544
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9780131519510: Basic Marketing Research Using Microsoft Excel Data Analysis

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ISBN 10: 0131519514 ISBN 13: 9780131519510
Publisher: Pearson College Div, 2004
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