General Douglas A. MacArthur's extraordinary life of leadership spanned three wars and more than six decades inside and outside the military. He defined principles of leadership that were decades ahead of their time: principles reflecting extraordinary wisdom about strategy, motivation, organization, execution, and personal growth. Now, Theodore and Donna Kinni distill 52 powerful leadership lessons from MacArthur's life. On MacArthur's command, millions of American soldiers risked their lives. After winning the peace in World War II, he led 80 million citizens of Japan to embrace the most radical and successful cultural change any nation has ever achieved: the transformation from militaristic emperorship to modern democracy. Those extraordinary achievements arose directly from MacArthur's singular approach to leadership. This book reveals what MacArthur knew about defining victory and setting the right priorities for achieving it; building sleek, fast-response organizations; inspiring subordinates to unprecedented performance; focusing relentlessly on results; transforming organizational culture to value speed, knowledge, and honor; pursuing personal excellence; and winning.
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Theodore and Donna Kinni have written 11 business books. They are co-authors of 1,001 Ways to Keep Customers Coming Back and Ayn Rand and Business, as well as ghostwriters of books for consultants, speakers, and Fortune 500 companies, including Be Our Guest for the Disney Company. Their books have explored subjects ranging from leadership, marketing and sales, and strategy to customer service, manufacturing, and idea generation. They are the founders of The Business Reader, a business-to-business bookseller based in Williamsburg, VA. Theodore has served as contributing editor at IndustryWeek, Quality Digest, and Workforce Training News. He has written more than 100 published articles on business topics, including cover stories for Across the Board, Training, and Harvard Management Update. He was editor of The Business Reader Review for five years and his business book reviews have appeared in a variety of publications, including Publisher's Weekly. He is a member of The National Book Critics Circle.
About the General Douglas MacArthur Foundation
The General Douglas MacArthur Foundation was established in 1962 to promote the ideals of Duty-Honor-Country and commemorate the achievements and life of General MacArthur. It is a non-profit corporation chartered in the state of Virginia. The Foundation provides financial support for the operations and programs of the MacArthur Memorial and Archives in Norfolk, VA and sponsors programs and awards designed to stimulate leadership effectiveness, personal achievement, and historical scholarship.
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With a focus on his role as Japan's proconsul following WWII, this collaboration from spouses Theodore Kinni (Future Focus) and former Kemper Securities v-p Donna Kinni makes good use of MacArthur's military career to elucidate 52 chapter-based business principles. Military history buffs will note that the section on strategy downplays MacArthur's failure to properly organize the evacuation of the Philippines garrison to the Bataan peninsula, and that the discussion of his leadership looks past his mostly loyalty-based minions. But the leavened, level-headed lessons that the Kinnis draw from the career, presented in the kind of clear, even prose absent from so many inspirational business books, make any hagiographic impulses less problematic. When the Kinnis note that "MacArthur's expectations... acted as a performance bond," they are talking less about the man than about the power of taking a firm position of belief and trust when asking someone to do something or collaborating. The book is full of small anecdotes that lead to larger lessons and for which one need not clamp a pipe between one's teeth or hide one's gaze behind aviator sunglasses (Feb.)
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