Mobilizing the Organization: Bringing Strategy to Life

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9780131488915: Mobilizing the Organization: Bringing Strategy to Life

Many CEOs who have restructured their companies have been disappointed with the results, according to "Fortune" Magazine. This book is about the 22 percent of companies that do successfully create and manage strategic change. It also raises the questions regarding the resistance or obstacles encountered, and what successful organizations do to overcome such obstacles and resistance. The behaviour of CEOs and their top management teams are also investigated, resolving what it takes to really finish the job of strategic change - mobilizing the organization, and bringing strategy to life. This work is intended for European managers and professionals - from CEO to line management. Is is also suitable for advanced undergraduate and MBA students of Management and Organizational Behaviour.

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Bray, John; Lusk-Brooke, Kathleen; Litwin, George
Published by Prentice Hall PTR (1995)
ISBN 10: 0131488910 ISBN 13: 9780131488915
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Bray, John; Lusk-Brooke, Kathleen; Litwin, George
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Bray, John; Lusk-Brooke, Kathleen; Litwin, George
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