Modern Management - Softcover

Certo, Samuel C.

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9780131494701: Modern Management

Synopsis

This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how–all toward the goal of achieving organizational success. Built around the concept of “Core Plus” — a core of chapters covered in most courses, surrounded by a rich selection of optional chapters — enabling flexibility in the way the text is used. Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management. For managers at all levels.

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From the Publisher

This book provides a clear, concise, current, and thorough approach to teaching the basic skills of business management. Presenting both time- honored issues and contemporary concerns, the text addresses the means for handling both to ensure individual success. It covers traditional management challenges as well as contemporary issues related to people, diversity, quality, ethics, and the global environment.

From the Back Cover

Key Benefit: This book provides a clear, concise, current, and thorough approach to the basic skills of business management. Presenting both traditional management challenges as well as contemporary issues related to people, diversity, quality, ethics, and the global environment, Key Topics: Each chapter begins with Learning Objectives; guidelines on how to read the chapter. The opening pages of each chapter also include Chapter Outlines that preview the material and helps readers keep the information in perspective. Also includes: Spotlights focusing on diversity, quality, ethics, and the global environment. People Perspectives emphasizes how a people issue related to the chapter exists in actual organizations. And Cutting Edge stresses current management practices in organizations illustrating management actions that address actual circumstances. Market: A valuable book for any manager who wishes to stay current on the latest issues and solutions related to business management.

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