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Synopsis
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
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From the Back Cover
This book brings together the disciplines of marketing and enrepreneurship and treats them as one. It examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. It covers: the nature of marketing in SMEs and how it happens; the development and use of entrepreneural marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them, and more. MARKETING: It is for MA, MSc and MBA students on marketing and management courses and practicing entrepreneurs with a desire to examine and understand their decision-making processes.
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Marketing and Entrepreneurship in SME's: An Innovative Approach
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0131509705I4N00
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Marketing and Entrepreneurship in SME's : An Innovative Approach
Published by
Pearson Education, Limited, 1995
ISBN 10: 0131509705
ISBN 13: 9780131509702
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP32523144
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Marketing and Entrepreneurship in SMEs
Published by
Financial Times/ Prentice Hall, 1995
ISBN 10: 0131509705
ISBN 13: 9780131509702
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-183-418
Quantity: 1 available
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Marketing and Entrepreneurship in SMEs
Published by
Financial Times/ Prentice Hall, 1995
ISBN 10: 0131509705
ISBN 13: 9780131509702
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Stains on the edge. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-096-324
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Marketing and Entrepreneurship in SME's: An Innovative Approach
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780131509702. Seller Inventory # 8953378
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Marketing and Entrepreneurship in SMEs: An Innovative Approach
Published by
Financial Times / Prentice Hall, 1995
ISBN 10: 0131509705
ISBN 13: 9780131509702
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780131509702. Seller Inventory # 8822823
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Marketing and Entrepreneurship in SMEs: An Innovative Approach
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780131509702. Seller Inventory # 9128951
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Marketing and Entrepreneurship in SME's: An Innovative Approach
Seller: CSG Onlinebuch GMBH, Darmstadt, Germany
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Taschenbuch. Condition: Gut. Gebraucht - Gut -The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. Seller Inventory # 38810
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MARKETING ENTREPRENEURSHIP SMES
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Condition: usado - bueno. Seller Inventory # 9780131509702
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