Marketing and Entrepreneurship in SME's: An Innovative Approach

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9780131509702: Marketing and Entrepreneurship in SME's: An Innovative Approach
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The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.

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This book brings together the disciplines of marketing and enrepreneurship and treats them as one. It examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. It covers: the nature of marketing in SMEs and how it happens; the development and use of entrepreneural marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them, and more. MARKETING: It is for MA, MSc and MBA students on marketing and management courses and practicing entrepreneurs with a desire to examine and understand their decision-making processes.

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David Carson; Stanley Cromie; Pauric Mcgowan; Jimmy Hill
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Book Description Pearson Education (US), United States, 1996. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text. Seller Inventory # AAV9780131509702

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Book Description Pearson Education (US), United States, 1996. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text. Seller Inventory # AAV9780131509702

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Book Description Prentice Hall, 1996. Paperback. Condition: Brand New. 296 pages. 9.50x7.00x0.75 inches. In Stock. Seller Inventory # zk0131509705

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