Items related to Principles of Corporate Communication
Synopsis
This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
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From the Back Cover
Readers will find up to date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programs, planning and implementation. A cross functional perspective, integrating theory from the public relations tradition, and marketing communication. Focuses on the interdependent relations between corporate strategy, corporate identity and corporate image (what is identity and how can one minimize the gap between deserved image and actual identity). Student on corporate communication courses, usually at MBA and masters level. Also those on public relations, marketing comms, and advertising courses; professional courses on the above.
Language Notes
Text: English (translation)
Original Language: Dutch
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1995
- ISBN 10 0131509969
- ISBN 13 9780131509962
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages256
- Rating
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Principles of Corporate Communication
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Pearson Education, Limited, 1995
ISBN 10: 0131509969
ISBN 13: 9780131509962
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