Items related to CONVERGENCE MARKETING

CONVERGENCE MARKETING - Hardcover

Yoram Jerry Wind; Vijay Mahajan

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9780131517073: CONVERGENCE MARKETING
Hardcover
ISBN 10: 0131517074 ISBN 13: 9780131517073
Publisher: Financial Times/ Prentice-Hall, 2001

This specific ISBN edition is currently not available.

Synopsis

This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing relationships; how fixed pricing is being replaced by flexible, customer-driven pricing; how all these changes turn marketing on its head, and how to leverage all these changes for profit and competitive advantage.

"synopsis" may belong to another edition of this title.

Publisher
Financial Times/ Prentice-Hall
Publication date
2001
Language
English
ISBN 10 
0131517074
ISBN 13 
9780131517073
Binding
Hardcover
Number of pages
368
Rating
  • 3.60 out of 5 stars
    5 ratings by Goodreads

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Other Popular Editions of the Same Title

9780130650757: Convergence Marketing: Running With the Centaurs

Featured Edition

ISBN 10:  0130650757 ISBN 13:  9780130650757
Publisher: Ft Pr, 2001
Hardcover