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Synopsis
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications, a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.
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- PublisherPearson College Div
- Publication date2004
- ISBN 10 0131519514
- ISBN 13 9780131519510
- BindingPaperback
- LanguageEnglish
- Number of pages506
- Rating
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International Edition
Basic Marketing Research Using Microsoft Excel Data Analysis
International EditionSeller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Condition: Brand New. Softcover, International Edition. This is an International Edition. Seller Inventory # 42790054
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BASIC MARKETING RESEARCH:USING MICROSOFT EXCEL DAT
Seller: OM Books, Sevilla, SE, Spain
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Condition: usado - bueno. Seller Inventory # 9780131519510
Quantity: 1 available