This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world—all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.
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Today's consumer is operating in a much more complex marketplace than could ever have been envisioned by Adam Smith, founding father of modern economics, who argued that consumers—not kings or parliaments—should rule nations. There is no doubt that the consumer is still sovereign, but controlling resources is becoming increasingly difficult. This text examines and explains the issues surrounding the modern consumer.Highlights include:
Elizabeth B. Goldsmith (Ph.D., Michigan State University) is Professor of Resource Management and Consumer Economics at Florida State University where she has been the recipient of the University Teaching Award and the Teaching Incentive Award for teaching excellence. Dr. Goldsmith's published writings include journal articles, encyclopedia chapters, and a textbook, Resource Management for Individuals and Families, Second Edition. She has served as associate editor of the Journal of Family and Consumer Sciences, and as an advisor to the Wall Street Journal, the United Nations, and other organizations. Her research interests focus on work and family, women and money, the functioning of the American home, and environmental issues. During a 1992 sabbatical, she conducted research at the White House and the Smithsonian Institution. Since then, she has had grants from the Smithsonian, Duke University, the Hoover Presidential Library, and been a researcher, policy advisor, and guest at the White House. In 1996, she was named Outstanding Alumna of Michigan State University. During a 1999 sabbatical, she conducted research in Ireland and at the JFK Presidential Library in Boston. In 2002-2003 she was featured in the Florida State University Bulletin as a Distinguished Faculty Member. She serves on the editorial board of the International Journal of Consumer Studies and has given speeches in Wales, Mexico, Finland, Sweden, Australia, Malta, England, Northern Ireland, and Germany. She also serves on the editorial board of the Journal of Family and Economic Issues and represents consumers on the Board of Trustees of the National Association of Insurance Commissioners and the Florida Motor Vehicle and Repair Council.
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Book Description Prentice Hall, 2008. Hardcover. Book Condition: Brand New. 2nd edition. 504 pages. 10.00x8.00x1.00 inches. In Stock. Bookseller Inventory # zk0131590499
Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131590499
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