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Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit - Hardcover

 
9780131592780: Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit

Synopsis

Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one segment of a given list from another.

"synopsis" may belong to another edition of this title.

  • PublisherPrentice Hall Direct
  • Publication date1988
  • ISBN 10 0131592785
  • ISBN 13 9780131592780
  • BindingHardcover
  • LanguageEnglish
  • Number of pages744

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Burnett, Ed
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ISBN 10: 0131592785 ISBN 13: 9780131592780
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ISBN 10: 0131592785 ISBN 13: 9780131592780
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Published by Prentice Hall, 1988
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