Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit - Hardcover

Burnett, Ed

 
9780131592780: Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit

Synopsis

Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one segment of a given list from another.

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