Synopsis
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
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From the Publisher
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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CONSUMER BEHAVIOR
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Hardcover. Condition: Good. No Jacket. THIS IS A HEAVY BOOK. PLEASE EXPECT A SHIPPING COST ADJUSTMENT. --- Please see any and all photos connected with this listing. The dustjacket is a bit scuffed but all pages intact and legible. Clean. No store stamps. Some pages have highlighting. . .THIS IS A HEAVY BOOK. PLEASE EXPECT A SHIPPING COST ADJUSTMENT. --- See photos for additional content. . . Seller Inventory # 44277
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Consumer Behavior
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
gebundene Ausgabe. Condition: Gut. 488 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 905. Seller Inventory # 2236566
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