Items related to Consumer behavior
Synopsis
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
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From the Publisher
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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Consumer Behavior
Published by
Prentice-Hall, Inc., Englewood Cliffs, N.J., 1978
ISBN 10: 0131692011
ISBN 13: 9780131692015
Used
Hardcover
Seller: Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: no dust jacket. Black cloth boards with gold and tan lettering and design. No dust jacket. Corners are sharp and the spine is square. The binding is tight. Internal pages are clean and free of highlights, underlining, or marginalia. No owner names or library markings present. Seller Inventory # A14-B1-GZZ-IAB-0878
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CONSUMER BEHAVIOR
Seller: The Book Abyss, St. Paul, MN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. THIS IS A HEAVY BOOK. PLEASE EXPECT A SHIPPING COST ADJUSTMENT. --- Please see any and all photos connected with this listing. The dustjacket is a bit scuffed but all pages intact and legible. Clean. No store stamps. Some pages have highlighting. . .THIS IS A HEAVY BOOK. PLEASE EXPECT A SHIPPING COST ADJUSTMENT. --- See photos for additional content. . . Seller Inventory # 44277
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Consumer Behavior
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
gebundene Ausgabe. Condition: Gut. 488 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 905. Seller Inventory # 2236566
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Consumer Behavior
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
hardcover. Condition: Gut. 592 Seiten; 9780131692015.3 Gewicht in Gramm: 3. Seller Inventory # 1497614
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