Synopsis
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
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From the Publisher
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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CONSUMER BEHAVIOR
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Hardcover. Condition: Good. No Jacket. THIS IS A HEAVY BOOK. PLEASE EXPECT A SHIPPING COST ADJUSTMENT. --- Please see any and all photos connected with this listing. The dustjacket is a bit scuffed but all pages intact and legible. Clean. No store stamps. Some pages have highlighting. . .THIS IS A HEAVY BOOK. PLEASE EXPECT A SHIPPING COST ADJUSTMENT. --- See photos for additional content. . . Seller Inventory # 44277
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Consumer Behavior
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Pearson Education, Limited, 1978
ISBN 10: 0131692011
ISBN 13: 9780131692015
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Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57388544-6
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Consumer Behavior
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gebundene Ausgabe. Condition: Gut. 488 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 905. Seller Inventory # 2236566
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Consumer Behavior
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Gebundene Ausgabe. Condition: Gut. 592 Seiten ex library book aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 322624
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Consumer Behavior
Published by
Prentice Hall 01.03.1978., 1978
ISBN 10: 0131692011
ISBN 13: 9780131692015
Used
Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. 592 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 333668
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