Synopsis
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
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About the Authors
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
San Francisco State University
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Consumer Behavior in Fashion
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Pearson Education, Limited, 2008
ISBN 10: 0131714740
ISBN 13: 9780131714748
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