Items related to Consumer Behavior
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
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- PublisherPearson Higher Education
- Publication date1990
- ISBN 10 0131728598
- ISBN 13 9780131728592
- BindingPaperback
- Rating
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