International Business: Strategy, Management, and the New Realities - Hardcover

Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John R.

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9780131738607: International Business: Strategy, Management, and the New Realities

Synopsis

KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

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Other Popular Editions of the Same Title

9780137128334: International Business: Strategy, Management, and the New Realities: International Edition

Featured Edition

ISBN 10:  0137128339 ISBN 13:  9780137128334
Publisher: Pearson, 2008
Softcover