For courses in consumer behaviour or consumer psychology at colleges and universities.
Using cutting-edge research and examples that relate directly to students as consumers, this critical examination of marketing practices explains why people buy things and shows how products, services, and consumption activities contribute to the broader social world that consumers experience.
"synopsis" may belong to another edition of this title.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0131740407I4N00
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0131740407.VG
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # ZWV.0131740407.G