Synopsis
For courses in consumer behaviour or consumer psychology at colleges and universities.
Using cutting-edge research and examples that relate directly to students as consumers, this critical examination of marketing practices explains why people buy things and shows how products, services, and consumption activities contribute to the broader social world that consumers experience.
"synopsis" may belong to another edition of this title.
Search results for Consumer Behaviour: Buying, Having, and Being, Fourth...
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Consumer Behaviour: Buying, Having, and Being, Fourth Canadian Edition (4th Edition)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0131740407I3N00
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Consumer Behaviour : Buying, Having, and Being
Published by
Pearson Education Canada, 2007
ISBN 10: 0131740407
ISBN 13: 9780131740402
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57027959-6