Fashion Retailing: A Multi-Channel Approach

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9780131776821: Fashion Retailing: A Multi-Channel Approach

The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry. Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion. An excellent handbook for retail executives and managers in the field.

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About the Author:

Ellen Diamond is currently an Adjunct Instructor of Marketing, Retailing, and Fashion at Nassua Community College in Garden City, New York. She has extensive experience in visual merchandising with an emphasis on layout design and execution. She is also the author of Fashion Retailing (Delmar, 1993)

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