Strategy and Process in Marketing: A European Perspective

2 avg rating
( 1 ratings by Goodreads )
 
9780131821637: Strategy and Process in Marketing: A European Perspective

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Explores marketing strategy and marketing managmenet in a way that reflects the current paradigm shift away from the traditional view of marketing and its exclusive emphasis on the consumer and the 4 P's. Embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes, and reeingineering are incorporated into a reconceptualization about how marketing is managed.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 40.00
US$ 43.42

Convert Currency

Shipping: US$ 7.15
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Murray John A.
Published by Prentice-Hall
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Print on Demand
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Prentice-Hall. Book Condition: New. pp. 505 This item is printed on Demand. Bookseller Inventory # 5269481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.42
Convert Currency

Add to Basket

Shipping: US$ 7.15
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

John A. Murray, Aidan O Driscoll
Published by Pearson Education (US), United States (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed. Bookseller Inventory # AAV9780131821637

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 79.63
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

John A. Murray, Aidan O Driscoll
Published by Pearson Education (US), United States (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed. Bookseller Inventory # AAV9780131821637

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 81.54
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Murray, John A.
Published by Prentice Hall (2016)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780131821637_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 80.05
Convert Currency

Add to Basket

Shipping: US$ 5.03
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Jon Murray, O'Driscoll
Published by Prentice Hall (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: New. 1. Bookseller Inventory # DADAX0131821636

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 86.37
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

John A. Murray
Published by Prentice Hall (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: Brand New. 520 pages. 9.25x7.00x1.00 inches. In Stock. Bookseller Inventory # zk0131821636

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 89.23
Convert Currency

Add to Basket

Shipping: US$ 7.80
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

John A. Murray; Aidan O'Driscoll
Published by Prentice Hall (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: New. Bookseller Inventory # SONG0131821636

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 99.54
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

John A. Murray; Jon Murray
Published by Prentice Hall (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Print on Demand
Seller
Rating
[?]

Book Description Prentice Hall, 1996. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780131821637

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 143.89
Convert Currency

Add to Basket

Shipping: US$ 4.65
From Germany to U.S.A.
Destination, Rates & Speeds