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Synopsis
Explores marketing strategy and marketing managmenet in a way that reflects the current paradigm shift away from the traditional view of marketing and its exclusive emphasis on the consumer and the 4 P's. KEY TOPICS: Embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes, and reeingineering are incorporated into a reconceptualization about how marketing is managed.
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Explores marketing strategy and marketing managmenet in a way that reflects the current paradigm shift away from the traditional view of marketing and its exclusive emphasis on the consumer and the 4 P's. Embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes, and reeingineering are incorporated into a reconceptualization about how marketing is managed.
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Strategy and Process in Marketing: A European Perspective
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Textbook Binding. Condition: Very Good. Strategy and Process in Marketing: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780131821637
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Strategy and Process in Marketing: A European Perspective
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Textbook Binding. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780131821637
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Strategy And Process In Marketing
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Strategy And Process In Marketing
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Strategy & Process in Marketing
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