Strategy and Process in Marketing: A European Perspective

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9780131821637: Strategy and Process in Marketing: A European Perspective

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.

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Explores marketing strategy and marketing managmenet in a way that reflects the current paradigm shift away from the traditional view of marketing and its exclusive emphasis on the consumer and the 4 P's. Embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes, and reeingineering are incorporated into a reconceptualization about how marketing is managed.

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Murray, Jon; O'Driscoll
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Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. 232 x 173 mm. Language: English . Brand New Book ***** Print on Demand *****. Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed. Bookseller Inventory # AAV9780131821637

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Murray, Jon; O'Driscoll
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Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. 232 x 173 mm. Language: English Brand New Book ***** Print on Demand *****.Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed. Bookseller Inventory # AAV9780131821637

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Book Description Pearson Education, 1996. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780131821637

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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780131821637_lsuk

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Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: Brand New. 520 pages. 9.25x7.00x1.00 inches. In Stock. Bookseller Inventory # zk0131821636

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Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: New. 1. Bookseller Inventory # DADAX0131821636

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Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: New. Bookseller Inventory # SONG0131821636

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