Synopsis
Provides information on how to set up and manage a search engine marketing program.
"synopsis" may belong to another edition of this title.
About the Author
About the Authors
Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies.
Mike has worked on IBM's Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.
In addition to Mike's broad technical background, he also holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, helping bridge the gap between technology and marketing concepts. Mike can be reached through his Web site (http://www.mikemoran.com).
Bill Hunt is the CEO and Founder of Global Strategies International (http://www.globalstrategies.com) and one of the pioneers of search engine marketing, getting his start in early 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. Over the years, Bill has led numerous large search marketing projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.
GSI specializes in helping Fortune 500 companies develop, implement and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search marketing programs "from the inside out."
© Copyright Pearson Education. All rights reserved.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Search Engine Marketing Inc.: Driving Search Traffic...
Stock Image
Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web Site
Published by
Pearson Education, Limited, 2005
ISBN 10: 0131852922
ISBN 13: 9780131852921
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP70743930
Stock Image
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. . A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # X04C-01924
Stock Image
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # L05R-00868
Stock Image
Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0131852922I3N00
Stock Image
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR002281774
Buy Used
US$ 2.99
Shipping:
US$ 7.37
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780131852921
Buy Used
US$ 6.27
Shipping:
US$ 6.56
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780131852921
Buy Used
US$ 6.27
Shipping:
US$ 9.18
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site
Seller: Integrity Books Corp., Mayfield Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # mon0000038993
Stock Image
Search Engine Marketing, Inc.
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Muy bueno. : Este libro proporciona información sobre cómo configurar y administrar un programa de marketing en motores de búsqueda. Ofrece las mejores prácticas, consejos y medidas de ahorro de costes de dos de los principales expertos del mundo. Es una guía paso a paso para configurar y gestionar un programa de marketing en buscadores para su organización. EAN: 9780131852921 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Search Engine Marketing, Inc. Autor: Mike Moran| Bill Hunt Editorial: IBM Pr Idioma: en Páginas: 560 Formato: tapa blanda. Seller Inventory # Happ-2024-10-03-f050b991
Stock Image
Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0131852922