KEY BENEFIT: Keown allows readers to see the big picture by letting them understand the logic that drives finance rather than memorizing formulas. Very user friendly, the basic pedagogical approach to the presentation of new tools and techniques is “say it” then “illustrate it with an example” and reinforce with lots of “real world examples”. As well as including strong international coverage some key topics are: Financial Markets and Interest Rates; Understanding Financial Statements and Cash Flows; Time Value of Money; Risk and Return; Bond and Stock Valuation; Capital-Budgeting Techniques and Practice; Cash Flows and Other Topics in Capital Budgeting; and Current Asset Management. For an enduring understanding of the basic tools and fundamental principles upon which finance is based.
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The first to answer the need for a briefer finance text, this text consists of eighteen chapters covering the core topics of finance. Nine fundamental axioms of finance are introduced in the first chapter and revisited throughout the text to present an integrated view of finance and aid in problem solving. International finance, ethics, and practical applications are integrated, in-text problems correspond to Disclosure software, and the use of the financial calculator is incorporated.From the Back Cover:
This introduction to finance provides a conceptual understanding of the financial decision-making process — rather than just an introduction to the tools and techniques of finance — and focuses on the interrelationships among the topics covered. It explores the “big picture” and actual practice — i.e., financial decision making rooted in current financial theory and in the current state of world economic conditions. Chapter topics include financial markets and interest rates; understanding financial statements and cash flows; evaluating a firm's financial performance; financial forecasting, planning, and budgeting; the time value of money; valuation and characteristics of bonds and stocks; the meaning and measurement of risk and return; the cost of capital; dividend policy and internal financing; working-capital management; liquid asset management; and international business finance. For financial managers and others involved in corporate financial decisions — and for individuals interested in an education in finance, and the logic that drives it.
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