For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.
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Published through Prentice Hall's partnership with INTELECOM.From the Back Cover:
Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.
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Book Description U.S.A.: Prentice Hall, 2006. Soft cover. Book Condition: New. New international edition [Soft Cover] same contents as US edition. [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [Occasionally, international edition textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking. Bookseller Inventory # ABE-1470099845698
Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. 10th. Bookseller Inventory # DADAX0131866834
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801318668361.0
Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131866834
Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. Bookseller Inventory # P110131866834
Book Description Prentice Hall. Hardcover. Book Condition: New. 0131866834 New Condition. Bookseller Inventory # NEW6.1040041