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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An - Softcover
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
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- PublisherPearson
- Publication date2008
- ISBN 10 0131885898
- ISBN 13 9780131885899
- BindingPaperback
- Edition number1
- Number of pages360
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