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Synopsis
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
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From the Publisher
Widely hailed for its practical, and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings -- in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides a rich depth of practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace.
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Principles of Marketing (7th Edition)
Published by
Prentice Hall College Div, 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Principles of Marketing (7th Edition)
Published by
Prentice Hall College Div, 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
Used
Hardcover
Seller: More Than Words, Waltham, MA, U.S.A.
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Condition: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # WAL-M-3a-002614
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Principles of Marketing
Published by
Prentice Hall College Div, 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
Used
Hardcover
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
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Hardcover. Condition: Good. No Jacket. Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Solid binding. Moderate shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123752400
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Principles of Marketing
Published by
Prentice Hall, Lebanon, Indiana, U.S.A., 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
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Hardcover
First Edition
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Hard Cover. Condition: Good. No Jacket. Seventh Edition. Gloss pictorial boards have light edgewear. We found no markings in text. This book may require extra charges for Priority or International shipping. Size: 4to - over 9¾" - 12" tall. Seller Inventory # 022460
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Principles Of Marketing
Published by
Prentice Hall College Div, 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
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Hardcover
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Principles Of Marketing
Published by
Prentice Hall College Div, 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
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Hardcover
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Principles of Marketing
Published by
Prentice Hall College Div, 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
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Principles of Marketing (7th Edition)
Published by
Prentice Hall College Div, 1996
ISBN 10: 0131902083
ISBN 13: 9780131902084
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Hardcover
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Principles of Marketing (7th Edition)
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Principles of Marketing
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Condition: New. pp. 122 7th Edition. Seller Inventory # 262615255
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