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This book brings together two currents in the management literature. One deals with marketing and market research; the other deals with culture and organizations. The cultural variable relating to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. There are two dimensions to this approach: one, a cross-cultural view, comparing national marketing systems. The other, an intercultural view, centering on the interaction between people of different cultures. Thus it provides readers with a framework for developing a commerce-based cultural awareness and is a training tool for those wishing to improve their abilities in the area of international marketing.
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- PublisherPrentice Hall
- Publication date1993
- ISBN 10 0131945807
- ISBN 13 9780131945807
- BindingPaperback
- Number of pages496
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International Marketing: A Cultural Approach
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Book Description Paperback. Condition: Very Good. International Marketing: A Cultural Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780131945807
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International Marketing: A Cultural Approach
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780131945807
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International Marketing: A Cultural Approach
Published by
Prentice Hall
(1993)
ISBN 10: 0131945807
ISBN 13: 9780131945807
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131945807. Seller Inventory # 9876225
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International Marketing: A Cultural Approach
Published by
Prentice Hall
(1993)
ISBN 10: 0131945807
ISBN 13: 9780131945807
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Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131945807. Seller Inventory # 9653728
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International Marketing: A Cultural Approach
Published by
Prentice Hall
(1993)
ISBN 10: 0131945807
ISBN 13: 9780131945807
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780131945807. Seller Inventory # 9653726
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International Marketing: A Cultural Approach
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Prentice Hall, New York
(1993)
ISBN 10: 0131945807
ISBN 13: 9780131945807
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Softcover
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Book Description Condition: Near Fine. This book brings together two currents in the management literature. One de als with marketing and market research; the other deals with culture and or ganizations. The cultural variable relating to national culture has been so mewhat neglected in the theory and practice of international trade. This bo ok seeks to redress this gap by adopting a cultural approach to internation al marketing. There are two dimensions to this approach: one, a cross-cultu ral view, comparing national marketing systems. The other, an intercultural view, centering on the interaction between people of different cultures. T hus it provides readers with a framework for developing a commerce-based cu ltural awareness and is a training tool for those wishing to improve their abilities in the area of international marketing. Seller Inventory # RWARE0000005450
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