Advertising: Principles and Practice (7th Edition) IE

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9780131968813: Advertising: Principles and Practice (7th Edition) IE

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.

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William D. Wells; Sandra Moriarty; John Burnett
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William D. Wells; Sandra Moriarty; John Burnett
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