Introduction to Hospitality - Hardcover

Walker, John R.

Hardcover

ISBN 10: 0131995146 ISBN 13: 9780131995147

Publisher: Upper Saddle River, New Jersey: Prentice Hall, 1996, 1996

Synopsis

1996 Introduction to Hospitality (H) by John R. Walker ***ISBN-13: 9780131995147 ***409 Pages

About this title

From the Back Cover

Key Benefit: Written in a lively and engaging style, Introduction to Hospitality is a comprehensive “world tour” of the hospitality industry and its numerous related fields! Key Topics: Emphasized throughout the text is the application of general principles of marketing, human resources, and management to the hospitality industry. Coverage explores the roots of the field, examining the evolution of hospitality from Greco-Roman times to the present day. It outlines the important roles of tourism, the travel industry, leisure time, and recreational interests from both a local and a global perspective. Plus, it delineates similarities and differences between the hotel and restaurant businesses or professions, and explains the classifications within each field. Also included is a thorough analysis of current and emerging trends, issues, and challenges facing hospitality providers today, as well as detailed overviews of the numerous career opportunities available in the field.

Edition details

• Publisher: Upper Saddle River, New Jersey: Prentice Hall, 1996
• Publication date: 1996
• Language: English
• ISBN 10: 0131995146
• ISBN 13: 9780131995147
• Binding: Hardcover
• Number of pages: 409