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Synopsis
With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.
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- PublisherPearson Prentice Hall
- Publication date2006
- ISBN 10 0131998129
- ISBN 13 9780131998124
- BindingPaperback
- Edition number3
- Number of pages195
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IMC PlanPro Handbook featuring IMC PlanPro Software
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Paperback. Condition: As New. BRAND NEW, NO CD, Perfect Shape, Txt-811Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 9012214
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The IMC PlanPro Handbook Featuring IMC PlanPro Software
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Prentice-Hall, Inc. 0, 2006
ISBN 10: 0131998129
ISBN 13: 9780131998124
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The IMC PlanPro Handbook [With CDROM]Clow, Kenneth E.; Baack, Donald
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IMC PLANPRO HANDBOOK FEATURIN
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