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Synopsis
With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.
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The IMC PlanPro Handbook Featuring IMC PlanPro Software
Published by
Prentice-Hall, Inc. 0, 2006
ISBN 10: 0131998129
ISBN 13: 9780131998124
Used
Trade Paperback
First Edition
Seller: Adventures Underground, Richland, WA, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: Very Good+. No Jacket. First Thus. Slight wear to edges, some bumping to head and foot of spine. Used Book. Seller Inventory # 189971