Synopsis
An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.
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Marketing Research Process
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Marketing Research Process
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Prentice Hall 10/05/1995, 1995
ISBN 10: 0132028395
ISBN 13: 9780132028394
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The Marketing Research Process
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Condition: Aceptable. : Este libro es una introducción al tema de la investigación de mercados. Muestra la importancia de una investigación eficaz para la operación de marketing y para la toma de decisiones gerenciales. Se centra en una empresa de marketing mientras desarrolla productos y servicios y también presenta estudios de casos. Es una herramienta útil para profesionales y estudiantes del área de negocios y economía. EAN: 9780132028394 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Marketing Research Process Autor: Margaret Crimp| Len T. Wright Editorial: Pearson Education Limited Idioma: en Páginas: 400 Formato: tapa dura. Seller Inventory # Happ-2025-11-05-c63fa4e1
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The Marketing Research Process, Fourth Edition
Published by
Prentice Hall, Hemel Hempstead, 1995
ISBN 10: 0132028395
ISBN 13: 9780132028394
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paperback. Condition: Very Good. VG+ paperback. 378 p. Seller Inventory # 085220
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