Strategic Analysis and Action - Softcover

Crossan, Mary M.; Rouse, Michael J.; Fry, Joseph N.; Killing, J. Peter

  • 3.72 out of 5 stars
    29 ratings by Goodreads
 
9780132061421: Strategic Analysis and Action

Synopsis

This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

"synopsis" may belong to another edition of this title.