Items related to Marketing Management, Thirteenth Canadian Edition (13th...
Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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- PublisherPearson Education Canada
- Publication date2009
- ISBN 10 0132063972
- ISBN 13 9780132063975
- BindingHardcover
- Number of pages816
- Rating
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Marketing Management, Thirteenth Canadian Edition (13th Edition)
Published by
Pearson Education Canada
(2009)
ISBN 10: 0132063972
ISBN 13: 9780132063975
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Hardcover
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Marketing Management, Thirteenth Canadian Edition (13th Edition)
Published by
Pearson Education Canada
(2009)
ISBN 10: 0132063972
ISBN 13: 9780132063975
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 4. Seller Inventory # bk0132063972xvz189zvxgdd
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