Introduction to Design (2nd Edition)

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9780132085113: Introduction to Design (2nd Edition)

This book covers two dimensional design (basic design fundamentals) and is geared toward first-year undergraduates in fine art and design.  A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts, this book covers the elements and principles of two-dimensional design. 

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From the author of Production for Graphic Designers 3e, this book provides an engaging introduction to the fundamentals of art and design. With a wide range of illustrations, Alan Pipes demonstrates in Part 1 (Elements) how an artist or designer fills a blank canvas, nothingness, with points, lines, shapes, textures, and colors in order to create a sense of space, time, and motion. Part 2 (Rules) reveals how to develop unity and harmony, balance, scale, and proportion, contrast and emphasis, and rhythm—all in the quest for a satisfying illusion. In addition, the author demonstrates his formidable knowledge of computer-aided art and design, supplementing it with his own color or black-white diagrams.

This book is ideal for students embarking on courses in graphic design, fine art, and illustration—as well as allied courses in interior design, fashion design, textile design, industrial design, product design, and printmaking.

From the Back Cover:

Introduction To Design, 2/eis a comprehensive, well illustrated and easy to read introduction to the basic principles underlying all of the two-dimensional arts. Points and lines, shape, texture, depth, time and motion, value, color, design principles, proportion and scale. Artists and designers interested in learning about the fundamentals of two-dimensional art and design.

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Book Description Pearson. PAPERBACK. Book Condition: New. 0132085119 BRAND NEW W/FAST SHIPPING! This item is: Introduction to Design, 2nd Ed., 2009, by Pipes, Alan^LKP, Inc; FORMAT: Paperback; ISBN: 9780132085113. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780132085113

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Book Description Pearson Education (US), United States, 2008. Paperback. Book Condition: New. 2nd Revised edition. 284 x 213 mm. Language: English . Brand New Book. This book covers two dimensional design (basic design fundamentals) and is geared toward first-year undergraduates in fine art and design. A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts, this book covers the elements and principles of two-dimensional design. Bookseller Inventory # BZV9780132085113

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Book Description Pearson, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface 8 Part 1 Elements 13 Chapter 1 Points and Lines 15 Introduction 16 Points 20 Types of Line 22 Line Direction 24 Box-De Stijl: Netherlands, 1917 32 25 Box-Constructivism: Russia, 1919 34 26 Line Quality 28 Lines and Outlines-Describing Shapes 30 Box-Pop Art: England and America, 1950 70s 31 Contours, Wireframes, and Freeform Gesture 32 Lines as Value-Cross-Hatching and Screening 34 Imaginary Lines-Lost and Found Edges 36 Box-Plakastil: Germany, 1900 21 37 Exercises 37 Chapter 2 Shape 39 Introduction 40 Geometric and Rectilinear Shapes 46 Curvilinear and Biomorphic Shapes 48 Box-Art Nouveau: France, Worldwide 1890 1914 49 Abstract and Non-representational Shapes 50 Box-Cubism: France, 1907 14 51 Text and Type 52 Positive and Negative Shapes 54 Distortion and Idealism 56 Box-The Renaissance: Italy, 14th to 16th Century 57 Exercises 59 Chapter 3 Texture 61 Introduction 62 Tactile Texture 66 Collage 68 Box-Dada: Germany and Paris, 1916 22 70 Visual Texture 72 Trompe L'oeil 74 Pattern 76 Exercises 77 Chapter 4 Space-Creating the Illusion of Depth 79 Introduction 80 Space-Shallow and Deep 86 Size Cues 88 Linear Perspective 90 One-Point Perspective 94 Two-Point Perspective 96 Three-Point Perspective 98 Amplified and Aerial Perspective 100 Metric Projections 102 Box-Modernism: Worldwide, 1890 1970 105 Open and Closed Compositions 106 Spatial Confusion 108 Exercises 109 Chapter 5 Time and Motion 111 Introduction 112 Box-Kinetic Art 112 Anticipated Motion 116 Repeated Figures 118 Multiple Images 120 Box-Futurism: Italy, 1909 16 120 Motion Blur 122 Box-Abstract Expressionism: America, 1940s 60s 123 Exercises 123 Chapter 6 Value 125 Introduction 126 Patterns of Value 132 Chiaroscuro-Light and Shade 134 Digital Shading and Lighting 138 Exercises 141 Chapter 7 Color 143 Introduction 144 Box-Impressionism: France, 1867 86 147 What Is Color? 148 Color Characteristics 150 Color Theory-Wheels, Triangles, and Trees 152 Box-Bauhaus: Germany, 1919 33 152 Color Through the Ages 154 Color Printing, Computers, and the Web 158 Color Interactions 160 Box-Pointillism: France, 1883 1900 160 Color Schemes 162 Using Color 166 Warm and cool 167 Emphasis 167 Box-The Pre-Raphaelites: Britain, 1848 60 167 Visual balance 168 Space and depth 168 Box-Fauvism: France, 1905 08 168 Value 169 The Meaning of Color 170 Exercises 171 Part 2 Rules 173 Chapter 8 Unity and Harmony 175 Introduction 176 Thematic Unity 180 Gestalt and Visual Unity 182 The Grid 184 Achieving Unity 186 Exercises 189 Chapter 9 Balance 191 Introduction 192 Formal and Informal Balance 196 Symmetrical and Asymmetrical Balance 198 Balance by Shape and Texture 200 Balance by Value and Color 202 Balance by Position and Eye Direction 204 Radial Balance 206 Crystallographic Balance 208 Exercises 209 Chapter 10 Scale and Proportion 211 Introduction 212 Human Scale 216 Contrast and Confusion 220 Box-Surrealism: France, 1924 39 221 Ideal Proportion 222 Exercises 225 Chapter 11 Contrast and. Bookseller Inventory # ABE_book_new_0132085119

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Book Description Prentice Hall, 2008. Paperback. Book Condition: Brand New. 2nd edition. 272 pages. 10.75x8.25x0.50 inches. In Stock. Bookseller Inventory # 0132085119

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