Items related to Business Market Management: Understanding, Creating,...

Business Market Management: Understanding, Creating, and Delivering Value: International Edition - Softcover

Anderson, James C.; Narus, James A.; Narayandas, Das

  • 4.12 out of 5 stars
    26 ratings by Goodreads
 
9780132089968: Business Market Management: Understanding, Creating, and Delivering Value: International Edition
Softcover
ISBN 10: 0132089963 ISBN 13: 9780132089968
Publisher: Pearson, 2008

Synopsis

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

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From the Back Cover

 

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Publisher
Pearson
Publication date
2008
Language
English
ISBN 10 
0132089963
ISBN 13 
9780132089968
Binding
Paperback
Edition number
3
Number of pages
496
Rating
  • 4.12 out of 5 stars
    26 ratings by Goodreads