Business Market Management: Understanding, Creating, and Delivering Value: International Edition - Softcover

Anderson, James C.; Narus, James A.; Narayandas, Das

  • 4.12 out of 5 stars
    26 ratings by Goodreads
 
9780132089968: Business Market Management: Understanding, Creating, and Delivering Value: International Edition

Synopsis

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

"synopsis" may belong to another edition of this title.

From the Back Cover

 

"About this title" may belong to another edition of this title.