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A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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- PublisherPearson Education (US)
- Publication date2010
- ISBN 10 0132105209
- ISBN 13 9780132105200
- BindingPaperback
- Edition number4
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Marketing Plan Handbook and Pro Premier Marketing Handbook P
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Pearson Education
(2010)
ISBN 10: 0132105209
ISBN 13: 9780132105200
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