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Selling Today: Partnering to Create Value - Hardcover

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9780132109864: Selling Today: Partnering to Create Value

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Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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9780133250923: Selling Today + New Mymarketinglab With Pearson Etext

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Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.
Published by Pearson College Div, 2011
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