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Selling Today: Partnering to Create Value - Hardcover

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9780132109864: Selling Today: Partnering to Create Value

Synopsis

Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

 

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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  • PublisherPearson College Div
  • Publication date2011
  • ISBN 10 0132109867
  • ISBN 13 9780132109864
  • BindingHardcover
  • LanguageEnglish
  • Number of pages512
  • Rating
    • 3.67 out of 5 stars
      30 ratings by Goodreads

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9780133250923: Selling Today + New Mymarketinglab With Pearson Etext

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