Advertising Research: Theory & Practice (2nd Edition)

4.2 avg rating
( 5 ratings by Goodreads )
 
9780132128322: Advertising Research: Theory & Practice (2nd Edition)

Discover how to design and use advertising research.

In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.

New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.

"synopsis" may belong to another edition of this title.

From the Publisher:

This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways--breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Davis, Joel J.
Published by Pearson (2011)
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2011. Hardcover. Book Condition: New. Bookseller Inventory # P110132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 102.19
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

2.

Davis, Joel J.
Published by Pearson
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Book Condition: New. 0132128322 New Condition. Bookseller Inventory # NEW6.0050125

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 125.00
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

Davis, Joel J.
Published by Pearson
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 2
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Book Condition: New. 0132128322 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0132128322ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 146.28
Convert Currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, Rates & Speeds

4.

Davis, Joel J.
Published by Prentice Hall
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 155.78
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

5.

Davis, Joel J.
Published by Pearson College Div (2011)
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Pearson College Div, 2011. Hardcover. Book Condition: Brand New. 2nd edition. 704 pages. 9.20x6.80x1.70 inches. In Stock. Bookseller Inventory # zk0132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 153.13
Convert Currency

Add to Basket

Shipping: US$ 7.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Joel J. Davis
Published by Pearson Education (US), United States (2011)
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 10
Seller
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2011. Hardback. Book Condition: New. 2nd Revised edition. 234 x 173 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Discover how to design and use advertising research. In order to become a successful advertising professional, it s important to understand the importance of research. Advertising Research: Theory Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers behaviors. Changes and advancements in research design and methodology are also addressed. Bookseller Inventory # BTE9780132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 174.95
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Davis, Joel J.
Published by Pearson
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 3
Seller
BarristerBooks
(Lawrence, KS, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Book Condition: New. 0132128322 BRAND NEW W/FAST SHIPPING! This item is: Advertising Research: Theory & Practice, 2nd Ed., 2012, by Davis, Joel J.; FORMAT: Hardcover; ISBN: 9780132128322. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 195.93
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Davis, Joel J.
Published by Prentice Hall (2011)
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2011. Hardcover. Book Condition: New. Bookseller Inventory # INGM9780132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 193.63
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Joel J. Davis
Published by Pearson (2011)
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 2011. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 198.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Joel J. Davis
Published by Prentice Hall (2011)
ISBN 10: 0132128322 ISBN 13: 9780132128322
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2011. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0132128322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 199.34
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book