Items related to Basic Marketing Research: A Decision-making Approach

Basic Marketing Research: A Decision-making Approach - Hardcover

Malhotra, Naresh K.

  • 3.98 out of 5 stars
    92 ratings by Goodreads
 
9780132134989: Basic Marketing Research: A Decision-making Approach
Hardcover
ISBN 10: 0132134985 ISBN 13: 9780132134989
Publisher: Pearson College Div

This specific ISBN edition is currently not available.

Synopsis

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
  A useful reference for marketing professionals who need to increase their market research skills.

"synopsis" may belong to another edition of this title.

Publisher
Pearson College Div
Language
English
ISBN 10 
0132134985
ISBN 13 
9780132134989
Binding
Hardcover
Edition number
3
Number of pages
672
Rating
  • 3.98 out of 5 stars
    92 ratings by Goodreads

(No Available Copies)

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Other Popular Editions of the Same Title

9780136037903: Basic Marketing Research: A Decision-Making Approach

Featured Edition

ISBN 10:  0136037909 ISBN 13:  9780136037903
Publisher: Pearson College Div, 2008
Hardcover