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Synopsis
Discover how to successfully launch and manage a small business.
Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business.
This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.
"synopsis" may belong to another edition of this title.
From the Publisher
This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.
From the Back Cover
Exceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business.
"About this title" may belong to another edition of this title.
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