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<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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Book Description Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011. Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition. Low price guarantee! The book is the brand new international edition textbook with the different ISBN and cover design (Book does not contain Chapter 3). The book main content black/white printed in full English as same as the corresponding original US edition. Fast shipments in one to two working days after the orders confirmed. Seller Inventory # ABE-10787132508
Book Description Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011. Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Seller Inventory # ABE-10787132514
Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 16402
Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 9780132163644
Book Description International Edition. Paperback. Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Seller Inventory # in-us-9780132163644
Book Description Prentice Hall, 2011. Condition: New. book. Seller Inventory # M0132163640
Book Description Prentice Hall, 2011. Hardcover. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780132163644
Book Description Prentice Hall, 2011. Hardcover. Condition: New. 9th. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0132163640n
Book Description Prentice Hall. Hardcover. Condition: New. 0132163640 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0132163640ZN