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Synopsis
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"synopsis" may belong to another edition of this title.
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Advertising IMC Principles an
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Advertising IMC Principles an
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Advertising & IMC: Principles and Practice, 9th Edition
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.41. Seller Inventory # G0132163640I3N00
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Advertising & IMC: Principles and Practice
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.4. Seller Inventory # G0132163640I5N00
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Advertising & IMC: Principles and Practice, 9th Edition
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.41. Seller Inventory # G0132163640I5N00
Quantity: 1 available
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Advertising & IMC: Principles and Practice
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.41. Seller Inventory # G0132163640I3N00
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Advertising IMC: Principles and Practice, 9th Edition
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Condition: Good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # 4WILKM00MRO9
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International Edition
Advertising & IMC: Principles & Practice, 9th
Published by
Prentice Hall, Boston, MA, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
New
Trade paperback
Seller: Aideo Books, San Marino, CA, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. Condition: New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Glued binding. Paper over boards. 657 p. Contains: Illustrations. Audience: General/trade. Seller Inventory # K1530000477
Quantity: Over 20 available
International Edition
Advertising and IMC : Principles and Practice, 9th edition
Published by
Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
New
Soft cover
Seller: Sizzler Texts, SAN GABRIEL, CA, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Seller Inventory # ABE-10787132514
Quantity: Over 20 available
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Advertising & IMC Principles and Practice 9e w/ Access Code
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Ninth Edition. w/ Access Code. Text has Some minor Marking, Light Shelf Wear, Looks nice. 657 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132163640. ISBN/EAN: 9780132163644. Pictures of this item not already displayed here available upon request. Inventory No: 1561062754. Seller Inventory # 1561062754
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