Advertising & IMC: Principles and Practice, 9th Edition

3.65 avg rating
( 20 ratings by GoodReads )
 
9780132163644: Advertising & IMC: Principles and Practice, 9th Edition

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Sandra Moriarty; Nancy Mitchell; William D. Wells
Published by Prentice Hall
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Hardcover Quantity Available: 1
International Edition
Seller
Ben's Book Shop
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0132163640 International Edition Paperback OR Softcover Edition with Same Contents. Fast Delivery. Book Cover and ISBN may be different from the US Edition. Customer satisfaction guaranteed. Bookseller Inventory # INDSKT-9780273754510

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.32
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Sandra Moriarty; Nancy Mitchell; William D. Wells
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Quantity Available: 2
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-17388

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.66
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Sandra Moriarty; Nancy Mitchell; William D. Wells
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Quantity Available: 2
International Edition
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK17388

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.71
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Sandra Moriarty; Nancy Mitchell; William D. Wells
Published by Old Tappan, NJ, U.S.A.: Prentice Hall PTR (2011)
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Soft cover Quantity Available: > 20
International Edition
Seller
Greenland Texts
(Mongkok, KL, Hong Kong)
Rating
[?]

Book Description Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011. Soft cover. Book Condition: New. Dust Jacket Condition: New. 5th or later Edition. Low price guarantee! The book is the brand new international edition textbook with the different ISBN and cover design (Book does not contain Chapter 3). The book main content black/white printed in full English as same as the corresponding original US edition. Fast shipments in one to two working days after the orders confirmed. Bookseller Inventory # ABE-10787132508

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.98
Convert Currency

Add to Basket

Shipping: US$ 5.98
From Hong Kong to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Sandra Moriarty; Nancy Mitchell; William D. Wells
Published by Old Tappan, NJ, U.S.A.: Prentice Hall PTR (2011)
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Soft cover Quantity Available: > 20
International Edition
Seller
Sizzler Texts
(Pasadena, CA, U.S.A.)
Rating
[?]

Book Description Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011. Soft cover. Book Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Bookseller Inventory # ABE-10787132514

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.95
Convert Currency

Add to Basket

Shipping: US$ 9.99
Within U.S.A.
Destination, Rates & Speeds

6.

Sandra Moriarty; Nancy Mitchell; William D. Wells
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 9th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 333433

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.24
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Sandra Moriarty; Nancy Mitchell; William D. Wells
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Paperback Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 16402

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.29
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Sandra Moriarty; Nancy Mitchell; William D. Wells
Published by Prentice Hall (2011)
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: For introductory courses in Advertising. Moriarty teaches students about effective marketing. Bookseller Inventory # ABE_book_new_0132163640

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Sandra Moriarty; Nancy Mitchell; William D. Wells
Published by Prentice Hall
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0132163640 New Condition. Bookseller Inventory # NEW6.0050251

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Sandra Moriarty; Nancy Mitchell; William D. Wells
Published by Prentice Hall (2012)
ISBN 10: 0132163640 ISBN 13: 9780132163644
New Hardcover Quantity Available: 1
Seller
Textbooks-Direct
(Fullerton, CA, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2012. Hardcover. Book Condition: New. US edition. Student edition. Instructors review copy on cover. Bookseller Inventory # ABE-12605456998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.90
Convert Currency

Add to Basket

Shipping: US$ 5.00
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book