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Advertising & IMC Principals and Practice - Hardcover

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9780132163736: Advertising & IMC Principals and Practice

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An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

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Sandra Moriarty; Nancy Mitchell; William Wells
Published by Prentice Hall, 2012
ISBN 10: 013216373X ISBN 13: 9780132163736
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Sandra Moriarty; Nancy Mitchell; William Wells
Published by Prentice Hall, 2012
ISBN 10: 013216373X ISBN 13: 9780132163736
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Sandra Moriarty Nancy Mitchell William Wells
Published by Prentice Hall, 2012
ISBN 10: 013216373X ISBN 13: 9780132163736
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Sandra Moriarty; Nancy Mitchell; William Wells
Published by Prentice Hall, 2012
ISBN 10: 013216373X ISBN 13: 9780132163736
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Hardcover. Condition: As New. 9th Edition. instructor's review copy. Seller Inventory # 143701

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