Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
"synopsis" may belong to another edition of this title.
Michael R. Solomon is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University.
"About this title" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Fair. 7th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0132186942-7-1-13
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0132186942I3N00
Seller: Mahler Books, PFLUGERVILLE, TX, U.S.A.
Hardcover. Condition: Very Good. 2 Seventh Edition. This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean. ; 1.1 x 11 x 8.5 Inches; 672 pages. Seller Inventory # 050112-123-070
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0132186942.VG
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780132186940. Seller Inventory # 9044017
Quantity: 1 available
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Very Good. 7th Edition. The text appears clean, the cover has very light shelf wear. looks near new. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Pictures of this item not already displayed here available upon request. Inventory No: 1561001625. Seller Inventory # 1561001625
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Very Good. 7th Edition. The text appears clean, the cover has small corner and spine edge scuffs. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Pictures of this item not already displayed here available upon request. Inventory No: 1560792907. Seller Inventory # 1560792907
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Good. 7th Edition. The text appears clean, the cover has some wear with scuffs on the corners and spine edges. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Pictures of this item not already displayed here available upon request. Inventory No: 1560792905. Seller Inventory # 1560792905
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Very Good. 7th Edition. The text has highlighting, the cover has very small corner and spine edge scuffs. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Pictures of this item not already displayed here available upon request. Inventory No: 1560792903. Seller Inventory # 1560792903
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: New. 7th Edition. Still in Shrinkwrap Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Pictures of this item not already displayed here available upon request. Inventory No: 1560795438. Seller Inventory # 1560795438