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Consumer Behavior: Buying, Having, and Being - Hardcover

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9780132186940: Consumer Behavior: Buying, Having, and Being

Synopsis

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

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About the Author

Michael R. Solomon is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University.

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Solomon, Michael R.
Published by Pearson College Div, 2006
ISBN 10: 0132186942 ISBN 13: 9780132186940
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Solomon, Michael R.
Published by Pearson College Div, 2006
ISBN 10: 0132186942 ISBN 13: 9780132186940
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Published by Pearson College Div, 2006
ISBN 10: 0132186942 ISBN 13: 9780132186940
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ISBN 10: 0132186942 ISBN 13: 9780132186940
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.6. Seller Inventory # G0132186942I3N00

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Hardcover. Condition: Very Good. Consumer Behavior: Buying, Having, and Being This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132186940

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Solomon, Michael R.
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132186940

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Solomon, Michael R.
Published by Prentice Hall, 2006
ISBN 10: 0132186942 ISBN 13: 9780132186940
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Hardcover. Condition: Very Good. 2 Seventh Edition. This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean. ; 1.1 x 11 x 8.5 Inches; 672 pages. Seller Inventory # 050112-123-070

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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780132186940. Seller Inventory # 9044017

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