TypeSense: Making Sense of Type on the Computer (3rd Edition)

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9780132190107: TypeSense: Making Sense of Type on the Computer (3rd Edition)

Providing detailed information in elegant and readable prose, and giving readers specific and in-depth examples of typographic problems and their solutions, this comprehensive guide covers typographic history, typesetting, and typographic design all in one book and keys in on four major areas of typography usage–on a page, in a paragraph, in a sentence, and as a design element–helping readers make sense of type on the computer and create professional-quality typographic designs. Takes readers from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner, and shows how to use standard and expert collection typefaces for professional-quality typesetting. Provides a ready resource of information for those on-the-computer questions, and includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents, both electronically and visually. MARKET: For those in typography, typographic design, publication design, and desktop publishing.

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From the Back Cover:

TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.

About the Author:

Prof. Gary Wheeler leads an active performance driven life, working both sides of the camera. As a 30-year member of SAG-AFTRA, Gary lists principal acting credits in feature films, network television, national commercials and corporate training videos. He is also a founding member of the Actors Company Theatre, where he's played roles such as Don Quixote in Man of La Mancha and Henry II in The Lion in Winter. Many of the monologues in this book originated during A.C.T.'s successful series of Working Actor classes. Gary also shoots photography and videography for national corporate and commercial clients. As an adjunct professor, Gary teaches Speech for Anne Arundel Community College, plus Film and American Culture, Understanding Movies and Photojournalism for University of Maryland University College, Gary holds an M.A. from Towson University.

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