Providing detailed information in elegant and readable prose, and giving readers specific and in-depth examples of typographic problems and their solutions, this comprehensive guide covers typographic history, typesetting, and typographic design all in one book and keys in on four major areas of typography usage–on a page, in a paragraph, in a sentence, and as a design element–helping readers make sense of type on the computer and create professional-quality typographic designs. Takes readers from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner, and shows how to use standard and expert collection typefaces for professional-quality typesetting. Provides a ready resource of information for those on-the-computer questions, and includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents, both electronically and visually. MARKET: For those in typography, typographic design, publication design, and desktop publishing.
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TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.
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Book Description Pearson, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110132190109
Book Description Pearson, 2006. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0132190109
Book Description Pearson, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0132190109
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801321901071.0
Book Description Prentice Hall, 2006. Paperback. Book Condition: Brand New. 3rd edition. 291 pages. 9.00x7.25x0.50 inches. In Stock. Bookseller Inventory # 0132190109