Business Statistics: A First Course

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9780132206204: Business Statistics: A First Course

In Business Statistics: A First Course, the authors leverage their unique blend of teaching, consulting, and entrepreneurial experiences to bring a modern business edge and dynamic approach to teaching statistics to business students. Focusing on statistics in the context of real business issues, the text emphasizes analysis and understanding over computation. This approach helps students be analytical, preparing them to make better business decisions and effectively communicate results. The authors have an accessible and compelling writing style and use short, targeted chapters to build understanding of new topics. They integrate current business applications to capture students’ attention and teach statistical concepts needed in the modern business world.

 

The Second Edition provides a wealth of examples and exercises so that the story is always tied to the way statistics is used to make better business decisions. New to this edition are For Examples (illustrative examples), Section Exercises (single-concept exercises), and part-ending Case Studies (which are more in-depth than the Brief Cases located at the end of chapters). To help students become proficient with technology, the Second Edition includes instructions for JMP®, Minitab®, and SPSS®, as well as new and expanded coverage of Excel® 2010 and the add-in XLSTAT ™ for Pearson. Screenshots of output are included throughout the chapters.

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From the Back Cover:

Professors Norean Sharpe (Georgetown University), Dick De Veaux (Williams College), and Paul Velleman (Cornell University) have taught at the finest business schools and draw on their consulting experience at leading companies to show readers how statistical thinking is vital to modern decision making. Managers make better business decisions when they understand statistics, and Business Statistics gives readers the statistical tools and understanding to take them from the classroom to the boardroom. Hundreds of examples are based on current events and timely business topics. Short, accessible chapters allow for flexible coverage of important topics, and the conversational writing style maintains readers' interest and improves understanding.

About the Author:

David M. Levine is one of the world's leading innovators in statistics education. He is Professor Emeritus of Statistics and Computer Information Systems at Bernard M. Baruch College (CUNY), and co-author of several best-selling books, including "Statistics for Managers using Microsoft Excel, Quality Management," and "Six Sigma for Green Belts and Champions,"

Instructional designer David F. Stephan pioneered the classroom use of technology, and is a leader in making Excel more accessible to statistics students. He has co-authored several textbooks with David M. Levine.

Berenson of Bernard Baruch College

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