Items related to Advertising Research: Theory and Practice
Synopsis
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways?breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date1996
- ISBN 10 0132218135
- ISBN 13 9780132218139
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages695
Search results for Advertising Research: Theory and Practice
Stock Image
Advertising Research : Theory and Practice
Published by
Pearson Education, Limited, 1996
ISBN 10: 0132218135
ISBN 13: 9780132218139
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15626352-20
Quantity: 1 available
Stock Image
Advertising Research: Theory and Practice
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.75. Seller Inventory # G0132218135I3N00
Quantity: 1 available
Stock Image
Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780132218139. Seller Inventory # 8857053
Quantity: 1 available
Stock Image
Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780132218139. Seller Inventory # 8589254
Quantity: 1 available
Stock Image
Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780132218139. Seller Inventory # 8824090
Quantity: 1 available
Stock Image
Advertising Research: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780132218139. Seller Inventory # 8824091
Quantity: 1 available
Stock Image
Advertising Research: Theory and Practice
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0132218135
Quantity: 1 available