Menu Marketing and Management

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9780132222013: Menu Marketing and Management

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National Restaurant Association Educatio
Published by Prentice Hall (2006)
ISBN 10: 0132222019 ISBN 13: 9780132222013
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Irish Booksellers
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Book Description Prentice Hall, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0132222019

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National Restaurant Association Educatio
Published by Prentice Hall (2006)
ISBN 10: 0132222019 ISBN 13: 9780132222013
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Ergodebooks
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Book Description Prentice Hall, 2006. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX0132222019

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National Restaurant Association Educatio
Published by Prentice Hall (2006)
ISBN 10: 0132222019 ISBN 13: 9780132222013
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Book Description Prentice Hall, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Chapter 1 Factors That Impact Menu Item Selection Marketing Environment Selecting Menu Items Changing a Menu Internal Operational Concerns When Choosing New Items Chapter 2 Meeting Nutritional Needs and Food Preferences of Customers Factors Influencing Food Selection Sources of Nutritional Components on the Menu Nutritional Information for Customers Nutritional Cooking Methods Types of Vegetarian Diets Addressing Food Allergies Chapter 3 Menu Layout and Design Purposes of the Menu Relationship of Menu Design to Marketing Menu Psychology Menu Layout and Design Principles Chapter 4 Menu Pricing Use of Price in Strategic Marketing Impact of External Environment on Prices Pricing Strategies Pricing and Gross Profit Margin Pricing Methods Employee Meal Pricing Chapter 5 The Alcohol Beverage Menu Alcoholic Beverages in Restaurants Merchandising Wine Merchandising Spirits Merchandising Beer and Ales Pricing Alcoholic Beverages Chapter 6 Menu Item Sales Performance Analysis Sales Evaluation Measures Popularity Evaluation Measures Profitability Evaluation Measures Other Measures Used to Evaluate Menus Chapter 7 Menu Sales Mix Analysis Purposes of Sales Mix Analysis Performing a Sales Mix Analysis Changing the Menu Based on Analysis Field Project Index. Bookseller Inventory # ABE_book_new_0132222019

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National Restaurant Association Educatio
Published by Prentice Hall (2006)
ISBN 10: 0132222019 ISBN 13: 9780132222013
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Murray Media
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Book Description Prentice Hall, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110132222019

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National Restaurant Association Educatio
ISBN 10: 0132222019 ISBN 13: 9780132222013
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801322220131.0

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